United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
Surveys, market research and brand tracking for media and entertainment
1200+
media brands tracked globally
29million+
registered respondents
2million+
profiling points
17+
years of comparable data
Research that steals the show
Build data-driven campaigns paced with tailored messaging to drive engagement and deliver meaningful results in the media and entertainment industry. Track your performance, sponsorships and partnerships, and monitor brand health with our research solutions.
Behavioral: Media Consumption
First ever streaming SVOD & AVOD data; what users want from binge rate to retention.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Unpack consumer behavior
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Real stories, real impact
Learn from our success stories and discover how the right intelligence helps media, entertainment and leisure brands like yours make smart decisions with deep customer understanding.
"YouGov’s insights on our previous brand tracker significantly deepened our understanding of each brand within its respective market, providing a comprehensive view of market dynamics. Additionally, the YouGov platform empowers our regional teams to conduct their own analyses with flexibility, allowing for deeper dives into the data as needed."
Group Head of Marketing at Timezone
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Reality bytes: the raw data on what’s trending
The ultimate reality check on what’s hot and what’s not in the world of media and entertainment. Our editorial articles bring you the freshest data and insights.
Trust YouGov with your media and entertainment research
Leading media, entertainment, leisure and culture organisations trust our accurate data. From major streaming platforms to cultural attractions, we already know where to find your audience and provide game-changing intelligence.
