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Each month, we reveal the top three KSA brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.
Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.
Saudi Arabia Advertisers of the Month: February 2026
February’s top advertisers in KSA are Vimto, Al Baik and Nadec, each showing significant increases in Ad Awareness score.
- Vimto: +10.7 percentage points (from 19.8% on February 1 to 30.4% on February 28)
- Al Baik: +6.8 percentage points (from 36.6% on February 1 to 43.5% on February 18)
- Nadec: +6.8 percentage points (from 21.5% on February 4 to 28.3% on February 23)
Methodology: February 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking:“Which of the following consumer brands have you seen an advertisement for in the past two weeks?”The data reflects a four-week moving average covering the period from February 1 to February 28, 2026 among KSA adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.
Saudi Arabia Advertisers of the Month: January 2026
January’s top advertisers in KSA are Snickers, Almarai, and Al Mamlaka (Kingdom Tower), Riyadh, each showing significant increases in Ad Awareness score.
- Snickers: +8.5 percentage points (from 21.4% on January 6 to 29.9% on January 30)
- Almarai: +8.4 percentage points (from 48.2% on January 8 to 56.6% on January 26)
- Al Mamlaka (Kingdom Tower), Riyadh: +8.3 percentage points (from 11.2% on January 1 to 19.5% on January 24)
Methodology: January 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among KSA adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.