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Every month, YouGov identifies the brands generating the strongest surge in Ad Awareness scores in the Kingdom of Saudi Arabia.
Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Ad Awareness, the percentage of consumers who have seen an advertisement for a brand in the past two weeks. The brands featured here recorded the largest increase in Ad Awareness in the latest month compared to the previous month.
Top 10 KSA Advertisers of the Month: May 2026
- Dove – 8.8 percentage-point increase (from 25.2% in April to 34.0% in May)
- Subway – 6.2 percentage-point increase (from 8.3% in April to 14.5% in May)
- Bounty – 6.1 percentage-point increase (from 10.2% in April to 16.3% in May)
- Dior Beauty – 6.0 percentage-point increase (from 27.1% in April to 33.1% in May)
- BMW – 6.0 percentage-point increase (from 16.9% in April to 22.9% in May)
- Samsung – 5.8 percentage-point increase (from 41.7% in April to 47.5% in May)
- Cheetos – 5.7 percentage-point increase (from 14.3% in April to 20.0% in May)
- Al Salam Mall, Jeddah – 5.5 percentage-point increase (from 12.0% in April to 17.5% in May)
- Comfort – 5.4 percentage-point increase (from 13.9% in April to 19.3% in May)
- Tasali – 5.0 percentage-point increase (from 21.7% in April to 26.7% in May)
Methodology:
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?"
Rankings in this article are based on change in Ad Awareness. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.
Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.