Each month, we reveal the top three KSA brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Advertisers of the Month KSA: April 2026

The leading advertisers in KSA in April are Persil, Nadec, and Aquarabia Qiddiya City. All three brands recorded significant increases in Ad Awareness.

  1. Persil: 8.4 percentage-point increase (from 14.9% on April 3 to 23.3% on April 28)
  2. Nadec: 7.1 percentage-point increase (from 22.4% on April 1 to 29.4% on April 29)
  3. Aquarabia Qiddiya City: 6.8 percentage-point increase (from 11.2% on April 8 to 18.0% on April 30)
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Methodology: April 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between April 1 and April 30, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

Saudi Arabia Advertisers of the Month: March 2026

March’s top advertisers in KSA are Pantene, Huawei and Snickers, each showing significant increases in Ad Awareness score.

  1. Pantene: 6.6 percentage point increase (from 10.9% on March 1 to 17.5% on March 30)
  2. Huawei: 6.6 percentage point increase (from 21.3% on March 9 to 27.8% on March 29)
  3. Snickers: 6.5 percentage point increase (from 17.8% on March 7 to 24.4% on March 31)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

Saudi Arabia Advertisers of the Month: February 2026 

February’s top advertisers in KSA are Vimto, Al Baik and Nadec, each showing significant increases in Ad Awareness score.

  1. Vimto: 10.7 percentage point increase (from 19.8% on February 1 to 30.4% on February 28)
  2. Al Baik: 6.8 percentage point increase (from 36.6% on February 1 to 43.5% on February 18)
  3. Nadec: 6.8 percentage point increase (from 21.5% on February 4 to 28.3% on February 23)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

Saudi Arabia Advertisers of the Month: January 2026 

January’s top advertisers in KSA are Snickers, Almarai, and Al Mamlaka (Kingdom Tower), Riyadh, each showing significant increases in Ad Awareness score.

  1. Snickers: 8.5 percentage point increase (from 21.4% on January 6 to 29.9% on January 30)
  2. Almarai: 8.4 percentage point increase (from 48.2% on January 8 to 56.6% on January 26)
  3. Al Mamlaka (Kingdom Tower), Riyadh: 8.3 percentage point increase (from 11.2% on January 1 to 19.5% on January 24)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

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