Sweden Advertisers of the Month 2026

Each month, we reveal the top three Sweden brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Sweden Advertisers of the Month: March 2026

March’s top advertisers in Sweden are McDonald’s, Felix and Zoégas, each showing significant increases in Ad Awareness score.

1. McDonald’s: 11.7 percentage point increase (from 18.8% on March 2 to 30.5% on March 31)
2. Felix: 11.1 percentage point increase (from 8.2% on March 1 to 19.3% on March 27)
3. Zoégas: 9.1 percentage point increase (from 5.4% on March 4 to 14.6% on March 31)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Sweden Advertisers of the Month: February 2026

February’s top advertisers in Sweden areVolvo, Polestar and Volkswagen each showing significant increases in Ad Awareness score.

1. Volvo: 10.3 percentage point increase (from 31.1% on February 1 to 41.4% on February 28)
2. Polestar: 7.6 percentage point increase (from 8.7% on February 7 to 16.3% on February 28)
3. Volkswagen: 7.5 percentage point increase (from 14.6% on February 1 to 22.2% on February 28)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Sweden Advertisers of the Month: January 2026 

January’s top advertisers in Sweden are Dafgårds, Arla and Hotels.com each showing significant increases in Ad Awareness score.

1. Dafgårds: 7.3 percentage-point increase (from 12.1% on January 1 to 19.4% on January 27)
2. Arla: 6.9 percentage-point increase (from 20.0% on January 17 to 26.9% on January 31)
3. Hotels.com: 6.9 percentage-point increase (from 16.6% on January 4 to 23.5% on January 24)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.