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Each month, we reveal the top three India brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.
Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.
India Advertisers of the Month: February 2026
February’s top advertisers in India are OnePlus, HDFC ERGO General Insurance and Thums Up, each showing significant increases in Ad Awareness score.
- OnePlus smartphones: +7.8 percentage points (from 19.7% on February 6 to 27.5% on February 28)
- HDFC ERGO General Insurance: +6.6 percentage points (from 12.8% on February 11 to 19.4% on February 28)
- Thums Up: +6.3 percentage points (from 22.1% on February 1 to 28.4% on February 27)
Methodology: February 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from February 1 to February 28, 2026, among India adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.
India Advertisers of the Month: January 2026
January’s top advertisers in India are Blinkit, Honda two wheelers and Myntra, each showing significant increases in Ad Awareness score.
- Blinkit: 6.1 percentage-point increase (from 31.3% on January 2 to 37.4% on January 27)
- Honda Two Wheelers: 5.9 percentage-point increase (from 16% on January 1 to 21.9% on January 29)
- Myntra: 5.2 percentage-point increase (from 38% on January 5 to 43.2% on January 23)
Methodology: January 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 30, 2026, among India adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.