Industry-specific brand tracking

YouGov offers a range of product offerings to help you understand what drives brand choice in your category.

With YouGov Custom Research, our experts conduct tailored studies using our 30+ million panel members to uncover the key drivers behind brand purchases using advanced methods. Techniques such as key driver analysis (KDA) help deep dive into which factors, from price to quality to messaging, most strongly influence consumer choice.

YouGov BrandIndex complements this by tracking key purchase funnel metrics daily, including consumers purchase intent, consideration, and whether people are current or former customers of a brand. This allows you to see how consumers are moving from awareness to usage, and how this compares with competitors over time.

For FMCG sectors, YouGov Shopper helps identify brand‑specific purchase drivers and barriers by combining actual purchase behavior with targeted shopper surveys. This enables brands to understand why shoppers chose a specific product or line extension, why they did not buy it, or why they stopped buying it altogether.

Together, these solutions allow you to clearly link brand perceptions and funnel movement with real purchase behavior and shopper‑reported reasons, providing a robust view of what drives and blocks brand choice. This helps identify concrete levers to attract new buyers, retain existing ones, win back lapsed shoppers, and ultimately drive growth.