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Media, comms and channel strategy

Whether you’re an agency or brand, to really connect with your target audience you need to understand where they spend their time and the best channels to reach them.

Media strategy campaigns - Media, comms & channel strategy - Intro

Connection perfection: where to reach your audience

Crafting campaigns that optimize brand awareness, consideration and loyalty means you need audience understanding, targeting know-how, regular audience testing, and the ability to monitor changes in perception.

The secret?

Using real-world insights to plan campaigns confidently. With the right intelligence, you can focus on the media and channels that will yield the most impact and test your campaigns with audiences pre- and post-exposure to keep refining.

Identify the perfect channel mix with YouGov’s unique approach to media consumption metrics and understanding of verified shopper behavior. Plan campaigns confidently, knowing you’re focusing on the channels and strategies that will have the biggest impact. Plus, analyze the best sponsorship partners by understanding audiences on a granular level to track affinities between brands and verify audience opinion.

Why

Audience research tools for media and channel strategy

Leading agencies and brands understand their audience, test campaigns and plan data-backed strategies. YouGov’s high-quality representative panel delivers data you can trust.

How

Right place, right time, right message

From podcasts they love, to shows they binge, to posts they engage with, discover where your audience spends their time – no matter how niche – for precision channel targeting.

What

Following your audience’s journey

Tailor your communications messages and channels to optimize your media plan, with fresh intelligence on opinion, media consumption, online sentiment, behavior and beyond, with always-on data or fast research projects.

Media and channel strategy case studies

Learn from the brands that have transformed their media strategy with YouGov.

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“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 

View case study

Meet our experts

Aisha Tritle
VP, Insight & Analytics - YouGov Signal
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Alie Cirgenski
Managing Director
Martin Schlottmann
Global Business Development Director

Trust YouGov’s media, comms and channel strategy research

The world’s best brands rely on our research to create meaningful connections. Explore more about how YouGov’s real-world insights can help you best map the journey to consumer connection.