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Connection perfection: where to reach your audience
Crafting campaigns that optimize brand awareness, consideration and loyalty means you need audience understanding, targeting know-how, regular audience testing, and the ability to monitor changes in perception.
The secret?
Using real-world insights to plan campaigns confidently. With the right intelligence, you can focus on the media and channels that will yield the most impact and test your campaigns with audiences pre- and post-exposure to keep refining.
Identify the perfect channel mix with YouGov’s unique approach to media consumption metrics and understanding of verified shopper behavior. Plan campaigns confidently, knowing you’re focusing on the channels and strategies that will have the biggest impact. Plus, analyze the best sponsorship partners by understanding audiences on a granular level to track affinities between brands and verify audience opinion.
29 million+
registered panel members.
2 million+
profiling variables
Actionable data
on demographics, psychographics, behaviors, and needs.
Audience research tools for media and channel strategy
Leading agencies and brands understand their audience, test campaigns and plan data-backed strategies. YouGov’s high-quality representative panel delivers data you can trust.
Right place, right time, right message
From podcasts they love, to shows they binge, to posts they engage with, discover where your audience spends their time – no matter how niche – for precision channel targeting.
Following your audience’s journey
Tailor your communications messages and channels to optimize your media plan, with fresh intelligence on opinion, media consumption, online sentiment, behavior and beyond, with always-on data or fast research projects.
Media moments that matter
Timing is everything when it comes to understanding where audiences are most receptive. From social listening tools and media monitoring to digital media tracking and verified consumer behavior data on purchases, YouGov’s solutions can support your media and channel strategy.
YouGov Profiles
Discover our flagship audience tool: deep audience understandingBehavioral: Online Search and Social
Powerful social tracking of consumer reactions, sector insights, brand affinities and more.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Activate your audience
Supercharge advertising with precision data and addressable lookalike audiences.Next-level sports sponsorship solutions
Strategic decision-making with expertise in sponsorship, viewership & digital media.Not sure what solution you need? Let's chat.
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Media and channel strategy case studies
Learn from the brands that have transformed their media strategy with YouGov.
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
Meet our experts
Reality checks and channel balances
Read the latest editorial articles on the media and communications strategies that are making an impact.
Trust YouGov’s media, comms and channel strategy research
The world’s best brands rely on our research to create meaningful connections. Explore more about how YouGov’s real-world insights can help you best map the journey to consumer connection.
