APAC Biggest Brand Movers - January 2026

APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.

Australia: ANZ leads January’s Biggest Brand Movers

ANZ takes the top position in Australia for January after recording improvements in Aided Brand Awareness, WOM Exposure, and Buzz, alongside gains in Consideration and Current Customer.

Google Chromebook comes second, posting improvements in WOM Exposure, Value, Corporate Reputation, Recommendation, and Quality.

In third, Woolworths registers gains in Aided Brand Awareness, Ad Awareness, Consideration, and Purchase Intent

Singapore Airlines takes fourth with improvements in Aided Brand Awareness, Customer Satisfaction, Quality, and Consideration.

Rounding out the top five, Dare records uplifts in Aided Brand Awareness, General Impression, Corporate Reputation, and Quality.

Indonesia: Netflix delivers a near clean sweep

Netflix leads Indonesia’s Biggest Brand Movers for January after recording improvements across 12 of the 13 metrics: Aided Brand Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Consideration, Purchase Intent, and Current Customer.

Close behind, YouTube Premium posts gains in Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, and Consideration.

Telkom ranks third, registering improvements in Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Corporate Reputation, Recommendation, Quality, Consideration, Purchase Intent, and Current Customer.

KAI Access takes fourth after improving across all six brand perception metrics: General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, and Quality, alongside gains in Aided Brand Awareness, Buzz, and Current Customer.

Closing out the top five, Indosat IM3 (IM3, IM3 Platinum) records improvements in Ad Awareness, WOM Exposure, Buzz, Value, Corporate Reputation, Recommendation, Consideration, Purchase Intent, and Current Customer.

Singapore: Singtel Mobile climbs to the top

Singtel Mobile takes the top position in Singapore as the Biggest Brand Mover for January, after recording improvements across Ad Awareness, Buzz, General Impression, Value, Corporate Reputation, Recommendation, Quality, Consideration, and Purchase Intent.

ShopBack comes second with gains in WOM Exposure, Buzz, General Impression, Value, Customer Satisfaction, Recommendation, and Consideration.

In third, Neutrogena registers improvements in Aided Brand Awareness, Ad Awareness, General Impression, Value, Customer Satisfaction, Consideration, and Purchase Intent.

InterContinental Hotels Group (IHG) takes fourth with gains across Buzz, General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, and Quality.

eBay closes the top five with improvements in Aided Brand Awareness, General Impression, Value, Recommendation, Quality, and Consideration.

Thailand: Head & Shoulders moves into first place

Head & Shoulders leads Thailand’s Biggest Brand Movers ranking for January, registering gains in Aided Brand Awareness, Ad Awareness, General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Consideration, and Current Customer.

Darlie follows, posting improvements across Ad Awareness, WOM Exposure, General Impression, Value, Corporate Reputation, Customer Satisfaction, Quality, Consideration, and Current Customer.

Taking third, Bangkok Insurance records uplifts in WOM Exposure, Buzz, General Impression, Corporate Reputation, Recommendation, Consideration, and Purchase Intent.

AXA ranks fourth with increases in WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Quality, and Consideration.

Completing the top five, Viriyah Insurance registers gains in General Impression, Value, Customer Satisfaction, Recommendation, Quality, and Current Customer.

Wonder who are the Biggest Brand Movers in other APAC markets – including China, Japan, Philippines and Vietnam? Contact us and sign up for a free brand health check today!

Methodology

Biggest Brand Movers for January 2026 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between December 2025 and January 2026.

Media and Communication Metrics

• Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Perception Metrics

• General Impression – Whether a consumer has a positive or negative impression of a brand
• Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not
• Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within a specified period of time