NetOnNet tops the list – YouGov’s Advertiser of the Month in Sweden

Which brands are pushing the standard for effective advertising?

With real-time tracking across 16 essential brand metrics, YouGov BrandIndex shows marketers which campaigns cut through with consumers — and the reasons behind their impact.

In November 2025, NetOnNet emerged as Advertiser of the Month in Sweden, recording the largest increase in Ad Awareness. The electronics retailer advanced by 11.2 percentage points, moving from roughly 10% at the start of the month to over 21.2% by month’s end. This surge reflects NetOnNet’s Black Week and holiday campaign, which highlighted tech bargains, fast delivery, and online convenience. The initiative featured dynamic digital ads, influencer-led product showcases, and social media countdowns, capturing attention during Sweden’s peak shopping season.

Other Brands Driving Momentum

Polestar followed with an 8.6-point increase, rising from 12.5% to almost 21.1%. The electric car brand spotlighted sustainable innovation and Scandinavian design, using premium video content, outdoor displays, and immersive digital storytelling to engage eco-conscious consumers and tech enthusiasts.

Amazon ranked third with an 8.2-point uplift, climbing from nearly 12% to 20%. Its festive campaign focused on holiday gifting and Prime benefits, leveraging personalized digital ads, influencer collaborations, and interactive shopping guides to position Amazon as the ultimate destination for convenience and variety.

NetOnNet demonstrates the impact of seasonal timing and value-driven messaging, Amazon shows how personalization and convenience can accelerate awareness, and Polestar illustrates the power of purpose-led narratives in sustainability-focused markets. The takeaway? Integrated campaigns, authentic storytelling, and channel diversity remain essential for driving advertising success in Sweden.