SpareBank 1 leads the charge – Norwegian YouGov’s Advertiser of the Month

Which brands are driving the sharpest gains in advertising visibility?

YouGov BrandIndex tracks consumer perception across 16 key brand health metrics, spotlighting the campaigns that make the biggest impact.

In October 2025, SpareBank 1 claimed the top spot as Advertiser of the Month in Norway, thanks to the largest increase in Ad Awareness. The financial services group rose from 8% at the start of the month to nearly 17% by month’s end – a gain of 9 percentage points. This surge reflects SpareBank 1’s “Closer to You” campaign, which emphasized personalized banking, digital tools, and community engagement. The campaign featured regional TV ads, social media storytelling, and influencer-led financial tips, positioning SpareBank 1 as a trusted partner for everyday banking and long-term savings.

Brands Driving Momentum in Norway

IKEA continued to make waves in October, climbing from 23% to over 31% in Ad Awareness. The global home furnishings leader focused its autumn campaign on sustainable living and smart storage solutions, blending immersive video content, influencer collaborations, and in-store experiences. By reinforcing its commitment to affordability and eco-friendly design, IKEA tapped into values that resonate strongly with Norwegian households.

TV 2 Play, Norway’s leading streaming platform, secured the third spot with a rise from 18% to 25%. The brand’s growth was powered by exclusive sports coverage and original drama series, amplified through targeted digital ads, social media teasers, and cross-promotions with TV 2’s broadcast channels. This strategy positioned TV 2 Play as the go-to destination for premium, on-demand entertainment.

SpareBank 1’s surge highlights the impact of trust-driven campaigns that connect with local communities, while IKEA demonstrates how purpose-led messaging around sustainability can strengthen brand relevance. TV 2 Play proves that content exclusivity combined with multi-platform engagement can accelerate visibility. For brands competing in Norway, the winning formula lies in creating value-driven experiences that align with consumer priorities and deliver consistency across channels.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Norwegian adults aged 18+ between October 1st and October 31st, 2025. Learn more about BrandIndex.