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Which brands are achieving the strongest gains in advertising impact right now?
YouGov BrandIndex tracks consumer perception across 16 key brand health metrics, spotlighting the campaigns that make the biggest impact.
In November 2025, Volkswagen took the top spot as Advertiser of the Month in Norway, achieving the largest increase in Ad Awareness. The automotive brand jumped by 11.1 percentage points, moving from 9.6 % at the start of the month to nearly 20.7 % by month’s end. This surge reflects Volkswagen’s campaign promoting electric mobility and innovative design, featuring premium video ads, outdoor activations, and digital storytelling to position the brand as a leader in sustainable driving.
Other Brands Driving Strong Gains
Obs ranked second, with a 8.9-point increase, climbing from 15.4 % to 24.3 %. The Norwegian hypermarket chain focused its holiday campaign on affordability and family celebrations, using TV commercials, social media content, and influencer-led recipe ideas to reinforce its role as the go-to destination for festive shopping and value-driven deals.
Coca-Cola followed in third place, posting an 8.2-point uplift, rising from 18.9 % to 27.1 %. Its “Real Magic” holiday campaign blended emotional storytelling, festive outdoor displays, and digital video ads with experiential activations like Christmas truck tours and influencer collaborations, cementing Coca-Cola’s position as a seasonal icon.
Volkswagen demonstrates the power of innovation-led narratives and sustainability messaging, Obs shows how value-driven campaigns and seasonal relevance can boost visibility, and Coca-Cola highlights the enduring impact of emotional storytelling and experiential engagement. The winning formula? Integrated campaigns, authentic messaging, and timing remain essential for driving advertising success in Norway.
Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Norwegian adults aged 18+ + between November 1st and November 30th, 2025. Learn more about BrandIndex.