Power claims the spotlight as YouGov’s Advertiser of the Month in Denmark

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YouGov BrandIndex offers real-time visibility into 16 core brand health metrics, helping marketers understand which campaigns resonate most with consumers – and why.

In November 2025, Power claimed the title of Advertiser of the Month in Denmark, following a sharp rise in Ad Awareness. The energy brand saw its score climb from 16.4 % to 25.8 % by month's end – an impressive 9.3 percentage point increase. This surge coincided with Power's winter energy campaign, which emphasized reliability, sustainability, and consumer empowerment during the peak heating season. The campaign leveraged dynamic digital advertising, strategic partnerships with Danish lifestyle influencers, and targeted messaging around energy efficiency and cost savings, creating strong engagement among Danish households navigating winter energy demands.

Power's success underscores the power of timely seasonal campaigns paired with multi-channel activation. In a competitive market, brands that combine practical value propositions with localized engagement can significantly boost awareness and consideration.

Other brands showing notable movement

Coca-Cola maintained consistent visibility throughout November, demonstrating strong Ad Awareness performance with a steady upward trajectory from 14.5 % to 21.0 % (+6.5 percentage point increase). The brand's sustained growth reflects its integrated holiday campaign strategy, combining festive digital advertising, in-store promotions, and experiential marketing tied to year-end celebrations. Coca-Cola's messaging focused on togetherness, nostalgia, and seasonal moments, supported by video content across social media platforms and traditional media placements, resonating strongly with Danish consumers during the holiday season.

HBO Max, the streaming entertainment platform, continued its upward momentum, rising up 6.3 percentage point increase from 5.0% to 11.3 % throughout November. HBO Max's growth was fueled by aggressive promotion of its exclusive holiday content slate and new series releases, including targeted digital campaigns, social media engagement, and partnerships with Danish entertainment influencers. The brand's advertising emphasized premium entertainment value and exclusive access, appealing to Denmark's digitally-engaged audience seeking premium streaming experiences as viewing habits shift during winter months.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between November 1st and November 30th, 2025. Learn more about BrandIndex.