Key insights:

  • TikTok leads in Ad Awareness for November with a 15.5-point jump in Ad Awareness, lifted by its Thailand investment push and expanded creator partnerships.
  • Coca-Cola gains 10.9 points in Ad Awareness, driven by its FIFA World Cup Trophy Tour contest and global holiday campaign.
  • M150 gains 8.5 points as its “Live Beyond Work” lifestyle positioning boosts brand visibility.

November’s Thailand Advertisers of the Month are TikTok, Coca-Cola and M150, each showing notable gains in Ad Awareness among all the brands tracked by YouGov BrandIndex. Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks.

Thailand Advertisers of the Month: November 2025 

Explore BrandIndex

TikTok leads in Thailand with a sharp rise in Ad Awareness, increasing from 58.4% on October 27 to 73.8% on November 24, a gain of 15.5 percentage points. The spike is aligned with TikTok’s announcement of a major investment and expansion plan in Thailand, aimed at growing its local content operations and deepening partnerships with Thai creators and brands

Coca-Cola follows with an increase of 10.9 percentage points in Ad Awareness, rising from 36.4% on October 26 to 47.4% on November 24. The rise coincides with the release of a new ad on December 4, 2025, titled “Win FIFA World Cup 26 Trophy Tour with Coca-Cola,” which promotes a local contest offering fans a chance to attend the official Trophy Tour event in Thailand in January 2026. Around the same time, the brand launched its global "Refresh Your Holidays” campaign, featuring AI-generated festive content across digital and media platforms.

M150 rounds out the top three with a gain of 8.5 percentage points in Ad Awareness, rising from 33.2% on October 27 to 41.7% by November 11. The increase aligns with its ongoing “Live Beyond Work” campaign, which promotes the drink as a lifestyle choice beyond work.

Methodology: YouGov BrandIndex tracks daily perceptions of thousands of brands. Ad Awareness is based on the question: “Which of the following brands have you seen an advertisement for in the past two weeks?” Scores are reported as percentages, drawn from nationally representative daily surveys of adults in Thailand. Data is weighted by age, gender, region, and income using raking. Figures are shown as a four-week moving average between Oct 26 – Nov 24, 2025. The change in scores is calculated as the difference between the highest and lowest daily scores within the period.

Image credit: getty images

Subscribe to your sector newsletter