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Each month, we reveal the top three UAE brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.
Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.
UAE Advertisers of the Month: February 2026
February's top advertisers in the UAE are Dubai Mall, Rainbow and Vimto, each showing significant increases in Ad Awareness score.
- Dubai Mall: +8.8 percentage points (from 30.1% on February 1 to 38.9% on February 28)
- Rainbow: +8.1 percentage points (from 22.0% on February 3 to 30.1% on February 28)
- Vimto: +8.0 percentage points (from 13.2% on February 5 to 21.2% on February 28)
Methodology: February 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking:“Which of the following consumer brands have you seen an advertisement for in the past two weeks?”The data reflects a four-week moving average covering the period from February 1 to February 28, 2026 among UAE adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.
UAE Advertisers of the Month: January 2026
January’s top advertisers in the UAE are BMW, Lux and Western Union, each showing significant increases in Ad Awareness score.
- BMW: +6.5 percentage points (from 27.0% on January 7 to 33.5% on January 31)
- Lux: +6.5 percentage points (from 17.0% on January 1 to 23.5% on January 20)
- Western Union: +5.8 percentage points (from 18.1% on January 7 to 24.0% on January 31)
Methodology: January 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among UAE adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.