[EU webinar] The age of anti-ageing: What European consumers are doing to stay young

Ageing is inevitable, even if some people wish it wasn’t. While some consumers proactively utilise supplements, treatments, or anti-ageing products to slow it down, others are happy to let ageing take its natural course.

To understand who is actively working to prevent signs of ageing and those who aren’t, join our webinar on 24 March 10am GMT / 11am CET, where YouGov experts will analyse Europeans’ desire to stay forever young.

Drawing on fresh data from YouGov Surveys, this session will examine how opinions differ across generations and genders, which treatments British and French consumers are open to, and how much they spend on ageing prevention. We’ll also explore how anti-ageing sentiment in the UK and France compares to more than 15 other global markets.

The webinar will cover:

• How many Europeans are actively trying to prevent ageing?
• Which skincare, supplement, and treatment formats are British and French consumers most interested in trying?
• How much are Europeans spending on anti-ageing every month?
• Where do consumers learn about new anti-ageing products and treatments?
• Are the most well-known anti-ageing treatments also the most commonly used?

Don’t miss out on this exclusive insight into anti-ageing trends and behaviors in the UK and France

Meet the speakers

Emma Baret, Senior Research Solution Partner, YouGov France

Emma Baret is a marketing-led consultant with 25 years of experience in market research, working with global and local clients across various industries. As a Senior Research Solution Partner at YouGov, she adds superior value to projects and analyses through our connected data solutions, often looking beyond the data themselves.
Emma has built her career collaborating with major industry players to help them define or refine their marketing and sales strategies using meaningful data streams and insights. Her passion for uncovering actionable insights drives her commitment to delivering exceptional results for her clients.

Sarika Rana, Head of Consumer Insights, YouGov UK

Sarika Rana is the Head of Consumer Insights at YouGov UK, bringing over two decades of expertise in consumer behaviour analysis and insights across diverse industries and global markets. At YouGov, she leads a team dedicated to delivering actionable insights to sectors including Retail, FMCG, Health & Beauty, Travel & Transport, Hospitality, and Leisure & Entertainment, by integrating multiple data sources to inform critical business decisions.

Sarika is passionate about amplifying the consumer voice in marketing strategies and specializes in designing and executing customised research programs addressing complex business objectives. She is also an active speaker at seminars and webinars and is often quoted in industry publications, sharing insights from YouGov data and her expertise.

Her experience spans roles at Nielsen, Ipsos, and Kantar, where she developed deep expertise in market research, consumer behaviour, and strategic insights. She has worked extensively across Brand & Comms Tracking, Segmentation, New Product Development (NPD), Pricing, Market Landscaping, and other bespoke research solutions, helping businesses navigate evolving consumer trends and market dynamics.

YouGov

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