Finland Advertisers of the Month 2026

Each month, we reveal the top three Finland brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Finland Advertisers of the Month: March 2026

March’s top advertisers in Finland are Tokmanni, Aku Ankka and Verkkokauppa.com, each showing significant increases in Ad Awareness score.

1. Tokmanni: 13.7 percentage point increase (from 53.7% on March 3 to 67.5% on March 28)
2. Aku Ankka: 13.3 percentage point increase (from 14.8% on March 2 to 28.1% on March 31)
3. Verkkokauppa.com: 11.6 percentage point increase (from 29.1% on March 5 to 40.6% on March 29)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Finland Advertisers of the Month: February 2026

February’s top advertisers in Finland are Snellman, Pirkka and Kokkikartano, each showing significant increases in Ad Awareness score.

• Snellman: 16.8 percentage-point increase (from 25.2% on February 1 to 42.0% on February 24)
• Pirkka: 16.6 percentage-point increase (from 24.8% on February 4 to 41.5% on February 27)
• Kokkikartano: 13.3 percentage-point increase (from 19.0% on February 1 to 32.3% on February 27)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

Finland Advertisers of the Month: January 2026 

January’s top advertisers in Finland are Finnair, MTV Katsomo and llta-Sanomat, each showing significant increases in Ad Awareness score.

1. Finnair: 16.6 percentage-point increase (from 32.0% on January 6 to 48.6% on January 31)
2. MTV Katsomo: 11.5 percentage-point increase (from 24.7% on January 3 to 36.2% on January 23)
3. Ilta-Sanomat: 8.4 percentage-point increase (from 17.8% on January 2 to 26.2% on January 16)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.