Each month, we reveal the top three Finland brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

Finland Advertisers of the Month: January 2026 

January’s top advertisers in Finland are Finnair, MTV Katsomo and llta-Sanomat, each showing significant increases in Ad Awareness score.

  1. Finnair: 16.6 percentage-point increase (from 32% on January 6 to 48.6% on January 31)
  2. MTV Katsomo: 11.5 percentage-point increase (from 24.7% on January 3 to 36.2% on January 23)
  3. Ilta-Sanomat: 8.4 percentage-point increase (from 17.8% on January 2 to 26.2% on January 16)
See how your brand compares

Methodology: January 2026

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among Finland adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window. 

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