UAE Advertisers of the Month 2026

Each month, we reveal the top three UAE brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

UAE Advertisers of the Month: March 2026

March’s top advertisers in the UAE are Netflix, Almarai, and ADIB (Abu Dhabi Islamic Bank), each showing significant increases in Ad Awareness score.

1. Netflix: 7.0 percentage point increase (from 31.5% on March 4 to 38.4% on March 30)
2. Almarai: 6.8 percentage point increase (from 40.7% on March 10 to 47.6% on March 30)
3. ADIB (Abu Dhabi Islamic Bank): 6.8 percentage point increase (from 15.4% on March 3 to 22.2% on March 28)

Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

UAE Advertisers of the Month: February 2026

February's top advertisers in the UAE are Dubai Mall, Rainbow and Vimto, each showing significant increases in Ad Awareness score.

1. Dubai Mall: 8.8 percentage point increase (from 30.1% on February 1 to 38.9% on February 28)
2. Rainbow: 8.1 percentage point increase (from 22.0% on February 3 to 30.1% on February 28)
3. Vimto: 8.0 percentage point increase (from 13.2% on February 5 to 21.2% on February 28)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

UAE Advertisers of the Month: January 2026 

January’s top advertisers in the UAE are BMW, Lux and Western Union, each showing significant increases in Ad Awareness score.

1. BMW: 6.5 percentage point increase (from 27.0% on January 7 to 33.5% on January 31)
2. Lux: 6.5 percentage point increase (from 17.0% on January 1 to 23.5% on January 20)
3. Western Union: 5.8 percentage point increase (from 18.1% on January 7 to 24.0% on January 31)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.