Each month, we reveal the top three UAE brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

UAE Advertisers of the Month: March 2026

March’s top advertisers in the UAE are Netflix, Almarai, and ADIB (Abu Dhabi Islamic Bank), each showing significant increases in Ad Awareness score.

  1. Netflix: 7.0 percentage point increase (from 31.5% on March 4 to 38.4% on March 30)
  2. Almarai: 6.8 percentage point increase (from 40.7% on March 10 to 47.6% on March 30)
  3. ADIB (Abu Dhabi Islamic Bank): 6.8 percentage point increase (from 15.4% on March 3 to 22.2% on March 28)
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Methodology: March 2026

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking:“Which of the following consumer brands have you seen an advertisement for in the past two weeks?”The data reflects a four-week moving average covering the period from March 1 to March 31, 2026 among UAE adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.

UAE Advertisers of the Month: February 2026

February's top advertisers in the UAE are Dubai Mall, Rainbow and Vimto, each showing significant increases in Ad Awareness score.

  1. Dubai Mall: 8.8 percentage point increase (from 30.1% on February 1 to 38.9% on February 28)
  2. Rainbow: 8.1 percentage point increase (from 22.0% on February 3 to 30.1% on February 28)
  3. Vimto: 8.0 percentage point increase (from 13.2% on February 5 to 21.2% on February 28)

Methodology: February 2026

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking:“Which of the following consumer brands have you seen an advertisement for in the past two weeks?”The data reflects a four-week moving average covering the period from February 1 to February 28, 2026 among UAE adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.

UAE Advertisers of the Month: January 2026 

January’s top advertisers in the UAE are BMW, Lux and Western Union, each showing significant increases in Ad Awareness score.

  1. BMW: 6.5 percentage point increase (from 27.0% on January 7 to 33.5% on January 31)
  2. Lux: 6.5 percentage point increase (from 17.0% on January 1 to 23.5% on January 20)
  3. Western Union: 5.8 percentage point increase (from 18.1% on January 7 to 24.0% on January 31)

Methodology: January 2026

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among UAE adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window. 

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