Indonesia Word of Mouth Risers 2026

Every month, YouGov identifies the brands generating the strongest surge in consumer conversations in Indonesia.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Word of Mouth, the percentage of people who say they have talked about a brand with friends or family in the past two weeks.

The brands featured here recorded the largest increase in conversation levels over a four-week period, calculated as the difference between their lowest and highest Word of Mouth scores during that time, using a four-week moving average.

Word of Mouth marketing: Brands recording the greatest growth in February 2026

1. Le Minerale: +6.47 percentage points (from 40.41% on February 10 to 46.88% on February 26)
2. Xiaomi: +6.12 percentage points (from 33.82% on February 1 to 39.94% on February 14)
3. Khong Guan: +5.29 percentage points (from 21.15% on February 3 to 26.44% on February 25)

Together, these brands drove the biggest shifts in real-world brand conversations this month.

Methodology: February 2026

YouGov BrandIndex collects data on thousands of brands every day. Word-of-Mouth is based on asking: “In the past two weeks, which brands have you talked about with family and friends?” The data reflects a four-week moving average covering the period from February1 to February 28, 2026, among Indonesia adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.