KSA Biggest Brand Movers - February 2026

Consumer perceptions shift daily. Some brands ride those shifts better than others.

YouGov's Biggest Brand Movers is a monthly look at the brands that are genuinely gaining ground with consumers in KSA, not just in one area, but across the board. YouGov track hundreds of brands every single day through YouGov BrandIndex, and each month we identify the ten that have shown the most statistically significant growth across 13 brand metrics, covering everything from whether people are talking about a brand, to whether they'd actually buy from it.

For February 2026, we compared brand performance across January and February 2026, and the results tell an interesting story.

Vimto leads this month's rankings, showing improvement across 10 out of 13 tracked metrics. Close behind are STC Bank, Pizza Hut, Coca-Cola Zero, and Al Othaim, each showing meaningful gains in how Saudi consumers think, feel, and talk about them.

KSA's Top 10 Biggest Brand Movers (January vs February 2026)

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Methodology 

The rankings show which brands have shown improvement in their brand performance between January and February 2026. Brands are ranked based on the number of metrics that saw statistically significant improvements across brand metrics and in the case of a tie, the rankings are determined by the average score. The brand with the higher average score ranks higher. Brands with awareness of 50% or more are considered in these analyses. The average score is calculated from the 13 metrics used in this analysis. The metrics considered are:

Media and Communication Metrics

• Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Health Metrics

• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• General Impression – Whether a consumer has a positive or negative impression of a brand
• Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand
• Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within a specified period of time

Is your brand moving in the right direction?

These rankings only show the top 10 - but the data behind them covers hundreds of brands. If you're curious where yours stands, or what's driving consumer perception right now, get in touch with our YouGov experts today.