YouGov BrandIndex data shows the beverage brands Thai adults are most likely to consider, with Pepsi leading overall and generation scores revealing different patterns across the Top 10.
Beverage choice in Thailand cuts across more than one aisle. Carbonated soft drinks, bottled water, ready-to-drink tea, and other non-alcoholic drinks can all compete for attention, but they do not necessarily appeal to the same audiences in the same way.
YouGov’s Thailand beverage rankings 2026 examine which beverage brands Thai adults would consider the next time they are in the market to purchase beverages. The analysis is based on YouGov BrandIndex data collected from 1 August 2025 to 31 July 2026.
This article looks at the Top 10 beverage brands by Consideration among Thai adults, then compares those same brands across Gen Z, Millennials, Gen X, and Baby Boomers+.
In this article, we cover:
- Top 10 beverage brands by Consideration among adults in Thailand
- How Consideration differs by generation across the Top 10
- Methodology behind the rankings
Reach out to our researchers to explore the full rankings, including competitor benchmarks, audience cuts, and additional BrandIndex metrics.
Which beverage brands lead on Consideration in Thailand?
Pepsi ranks first in YouGov’s Thailand beverage rankings 2026, with 47.2% of Thai adults saying they would consider the brand the next time they are in the market to purchase beverages. Coca-Cola follows at 42.6%, putting the two cola brands at the top of the rankings.
Singha Drinking Water ranks third at 35.7%, making it the highest-ranked bottled water brand in the table. Ready-to-drink tea brands also sit near the top: Ichitan ranks fourth at 32.7%, while Oishi ranks fifth at 31.2%.
Crystal places sixth at 29.7%, followed by Fanta at 24.9%, Nestle Pure Life at 24.9%, Sprite at 23.4%, and Namthip at 23.1%.
The shape of the Top 10 reflects how broad the beverage category is in Thailand. Colas lead the list, but bottled water and ready-to-drink tea brands also sit near the top, pointing to a ranking shaped by everyday refreshment needs rather than one drink type alone.
How does beverage Consideration differ by generation?
Pepsi remains highly competitive across age groups. It leads among Gen Z at 44.3%, Millennials at 50.0%, and Gen X at 46.7%. Among Baby Boomers+, Coca-Cola ranks first at 49.0%, ahead of Pepsi at 47.0%.
Singha Drinking Water shows one of the clearest age differences in the Top 10. Consideration stands at 22.7% among Gen Z, compared with 45.7% among Gen X and 46.8% among Baby Boomers+. That is a 24.1-point gap between Gen Z and Baby Boomers+.
Ichitan and Oishi move in the other direction. Ichitan records 33.7% Consideration among Gen Z and 35.1% among Millennials, compared with 20.2% among Baby Boomers+. Oishi records 34.9% among Gen Z and 31.5% among Millennials, compared with 21.8% among Baby Boomers+.
Crystal is steadier across older groups, with 30.6% Consideration among Millennials, 33.1% among Gen X, and 30.4% among Baby Boomers+. Fanta, Sprite, and Namthip sit closer together across most generations, although Fanta is weaker among Baby Boomers+ than among Millennials or Gen X.
The generation view does not change the overall leader, but it does change the texture of the ranking. Pepsi and Coca-Cola are broad-reach brands across age groups, while Singha Drinking Water performs much more strongly among older consumers in the Top 10, and Ichitan and Oishi show stronger Consideration among younger adults.
Explore more beverage brand data
These rankings provide a selected view of YouGov BrandIndex beverage data.
Deeper BrandIndex analysis can track how brand health changes over time and compare against additional metrics such as Value, Quality, Reputation, Recommendation and Satisfaction.
Methodology
This article draws on YouGov BrandIndex data collected among adults in Thailand from 1 August 2025 to 31 July 2026.
Consideration is the percentage of respondents who would consider a brand the next time they are in the market to purchase beverages. Respondents are asked: “When you are in the market next to purchase beverages, from which of the following would you consider purchasing?” These rankings focus on non-alcoholic beverages.
The rankings are based on Thai adults, with n>6,600. The generation comparison uses the same 2025–26 period and includes Thai adults, Gen Z (n>1,880), Millennials (n>2,350), Gen X (n>1,910), and Baby Boomers+ (n>440).
Days tracked for the brands are >183. The generation chart shows the Top 10 beverage brands from the rankings among Thai adults, with each brand’s Consideration score shown for Gen Z, Millennials, Gen X, and Baby Boomers+. Figures are rounded to one decimal place.
Disclosure: The data analysis in this article was conducted by YouGov with the assistance of AI tools.
About YouGov BrandIndex
YouGov BrandIndex is an always-on, daily brand tracking tool that measures consumer perceptions of thousands of brands across sectors and markets. YouGov BrandIndex helps marketers understand how their brand performs across key metrics including Consideration, Value, Quality, Satisfaction, Recommendation, Reputation, Impression, Buzz, and Purchase Intent.
YouGov BrandIndex can be used to monitor brand health over time, benchmark against competitors, identify audience-specific strengths and weaknesses, and understand how consumer perceptions shift across audiences.