From car and home cover to private health insurance, Australians have no shortage of insurance brands to choose from. But which names are most likely to make it into their consideration set?
The cost of cover provides an important backdrop. In June 2026, the Australian Competition and Consumer Commission (ACCC) reported that premiums remained very high for many consumers and were generally rising nationwide, even as the cyclone reinsurance pool moderated increases for some households facing higher cyclone risk.
YouGov BrandIndex data collected from 1 October 2025 to 30 September 2026 ranks the insurance brands Australian adults would consider when next in the market for a financial-services product or service.
Which insurance brands lead on consideration?
Allianz ranks first, with 16.0% of Australian adults saying they would consider the brand. RACV/RACQ/RAA/RAC/RACT follows at 15.5%, while AAMI takes third place at 14.9%. The top three are separated by just 1.1 percentage points.
Budget Direct ranks fourth at 13.0%, with NRMA Insurance fifth at 12.7%. Youi (11.0%) and Suncorp (10.8%) take sixth and seventh spot in the rankings. Medibank, Bupa and HCF are the only private health insurers in the top 10. Health cover sits in a different regulatory setting from general insurance, with premium increases approved by the Australian Government each year (an industry average of 4.41% from 1 April 2026).
See rankings for the other APAC markets: Indonesia and Singapore
For marketers and insights teams, the ranking provides a clear benchmark of the insurance brands Australians are considering. Pairing consideration with other BrandIndex measures, such as value, quality, awareness and satisfaction, can help reveal what is driving each brand’s position.
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Methodology
This analysis uses YouGov BrandIndex Consideration data collected among Australian adults from 1 October 2025 to 30 September 2026. For the top-ranked brands, the reported sample size is n>12,480. Results are rounded to one decimal place, with ranking positions determined using unrounded scores.
The ranking includes the insurance brands tracked within BrandIndex’s Financial Services sector, where respondents are asked which brands they would consider when next in the market for a financial services product or service. Banks, superannuation funds, and payment brands are excluded.
Disclosure: The data analysis in this article was conducted by YouGov with the assistance of AI tools.
About YouGov BrandIndex
YouGov BrandIndex is an always-on brand-tracking platform measuring consumer perceptions of brands across markets and sectors. Its metrics support competitor benchmarking, audience analysis and monitoring how brand health changes over time.
Explore more insurance data
These results provide a starting point for understanding insurance brand consideration in Australia. YouGov BrandIndex can support deeper comparisons across relevant competitors, audiences and additional brand-health measures, where data is available.