Which are the most recommended brands in Norway?
The Norway´s Most Recommended Brands 2026 report identifies the brands with the strongest positive Recommend scores among their current customers across the country.
Norwegian consumers continue to show strong loyalty toward leading automotive brands, with Toyota, Volvo, and Audi securing the top three positions in this year’s ranking.
#1 Toyota (83.5%)
Toyota takes the top spot, driven by exceptionally high customer satisfaction and strong perceptions of quality and value.
#2 Volvo (81.6%)
Volvo secures second place, reflecting the brand’s trusted reputation and strong customer advocacy in the Norwegian market.
#3 Audi (79.3%)
Audi rounds out the top three, demonstrating high levels of customer recommendation and a solid position among Norway’s most valued brands.
Together, these brands highlight the strength of the automotive sector in Norway, where quality, reliability, and customer experience remain key drivers of recommendation.
What's inside the report?
- Top 10 rankings – Explore the top 10 most recommended brands in Norway
- Most-improved brands – See which brands have made the biggest gains in customer recommendation year on year.
- Sector leaders – Dive into sector-specific rankings across the categories automotive, financial services, and retail.
- Brand performance – Understand how the leading brand performs across Impression, Value, Quality, Satisfaction, Reputation and Recommend.
What makes a brand highly recommended?
Being well known doesn't necessarily mean being highly recommended.
YouGov's Most Recommended Brands rankings look at positive Recommend scores among current customers – people who have purchased from a brand within the relevant timeframe for its sector.
The Recommend question asks respondents:
“Which of the following brands would you recommend to a friend or colleague?”
This makes recommendation a useful lens for understanding how strongly customers are willing to endorse the brands they use.
Want to understand how your brand performs?
The rankings show who's winning customer recommendation today. YouGov BrandIndex can help you understand how your brand is performing over time and against your competitors.
Discover the most recommended brands across all regions here.