APAC Biggest Brand Movers - February 2026

APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.

Australia: Nespresso tops the chart

Nespresso takes the top position in Australia as the Biggest Brand Mover for February, after recording improvements across Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, and Customer Satisfaction.

Canon comes second after posting gains across five of the six brand perception metrics: General Impression, Value, Corporate Reputation, Customer Satisfaction, and Quality, alongside an increase in Purchase Intent.

In third, Panadol registers improvements in Buzz, General Impression, Value, Recommendation, and Purchase Intent.

Breville takes fourth with gains across General Impression, Value, Corporate Reputation, Customer Satisfaction, and Consideration.

Rounding out the top five, Novotel shows improvements in General Impression, Value, Customer Satisfaction, Quality, and Purchase Intent.

Hong Kong: Cathay pacific climbs to the top

Cathay Pacific takes the top spot for February with gains in Aided Brand Awareness, WOM Exposure, Value, and Current Customer.

In second place, Taobao records improvements in Aided Brand Awareness, Ad Awareness, Consideration, and Current Customer.

FUTU ranks third, registering improvements in Aided Brand Awareness, WOM Exposure, Customer Satisfaction, and Current Customer.

In fourth, Wellcome sees gains in Aided Brand Awareness, Ad Awareness, and General Impression.

Uniqlo closes the top five with improvements in General Impression, Recommendation, and Quality.

Singapore: Emirates leads with gains across 11 metrics

Emirates leads Singapore’s Biggest Brand Movers for February after recording improvements across 11 metrics: Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Purchase Intent, and Current Customer.

Close behind, Disney Cruise Line records improvements in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Recommendation, Quality, and Consideration.

Singapore Life ranks third, registering increases in Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, Customer Satisfaction, Recommendation, Consideration, and Purchase Intent.

In fourth, Telegram sees gains in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Quality, and Consideration.

Rounding out the top five, Olay improves across all three purchase-funnel metrics: Consideration, Purchase Intent, and Current Customer, alongside gains in WOM Exposure, Corporate Reputation, Customer Satisfaction, and Recommendation.

Thailand: Makro moves into first place

Makro leads Thailand’s Biggest Brand Movers ranking for February, registering gains in WOM Exposure, Buzz, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, and Purchase Intent.

ttb (TMBThanachart) follows, posting improvements across Ad Awareness, General Impression, Customer Satisfaction, Recommendation, and Quality, alongside gains in all three purchase funnel metrics: Consideration, Purchase Intent, and Current Customer.

Toyota takes third, recording uplifts in Value, Corporate Reputation, Recommendation, Consideration, and Purchase Intent.

McDonald’s ranks fourth with increases in WOM Exposure, General Impression, Customer Satisfaction, Recommendation, and Consideration.

Completing the top five, Swensen’s registers gains in Aided Brand Awareness, WOM Exposure, Customer Satisfaction, Recommendation, and Consideration.

Wonder who are the Biggest Brand Movers in other APAC markets – including China, Japan, Philippines and Vietnam? Contact us and sign up for a free brand health check today!

Methodology

Biggest Brand Movers for February 2026 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between January 2026 and February 2026.

Media and Communication Metrics

• Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Perception Metrics

• General Impression – Whether a consumer has a positive or negative impression of a brand
• Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not
• Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within a specified period of time