[Australia Webinar-on-Demand] Decoding Australia's financial mindsets

In an increasingly complex economic environment, understanding financial behaviour goes beyond demographics. This webinar explores the underlying mindsets driving how Australians manage their finances from ambitious young savers to cautious long-term planners.

Using a robust, data-driven segmentation, we unpack a comprehensive segmentation of Australian consumers, revealing not just who they are, but what they value, how they make financial decisions, and which brands they consider.

Here's what you'll uncover in our webinar:

• A clear breakdown of five key financial segments in Australia
• The demographic profiles behind each segment
• What matters most to each group when managing their finances
• How to effectively target and message to different segments
• The brands they consider and how preference differs across audiences

Meet the speakers

Isha Vashist, Research Director, Data Products, YouGov Australia

Isha is a strategy & insights professional with close to a decade of experience in delivering business - critical and research-oriented solutions to the clients.
She has multi category and multi-market experience with prime focus on FMCG, Health Care & Financial Services sector in countries such as South Korea, SEA, Europe, Australia. With a background in both client‑side and client‑facing roles, Isha combines commercial understanding with deep research capability to offer strategic guidance.

Harshy Premarathne, Research Manager, Data Products, YouGov Australia

Harshy is an experienced insights and strategy professional with a strong background in many sectors (including Finance). With over a decade of experience, she specializes in uncovering consumer insights and developing successful strategies. Her career includes agency, futures consulting, and client-facing roles. The most exciting job for Harshy is partnering with major brands to uncover the data-driven reality of real-world situations.

Renee Chen, Associate Research Manager, Data Products, YouGov Australia

Renee is a trusted Analytics & Insights partner with local and overseas market research experience, spanning retail and brand index. She's partnered with leading beverage brands and now focuses on brand health and consumer research across FMCG, financial services, retail, travel and charities. She's passionate about data-driven storytelling that turns insights into commercially relevant narratives.

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality