Best bites 2026: KSA quick service restaurant (QSR) rankings​​ ​ ​

Who's winning Kingdom of Saudi Arabia's fast-food market, and who's falling behind?

More than 1 in 2 Saudi residents eat at a quick service restaurant at least once a week. That's a enormous amount of orders, decisions, and brand impressions happening every single day.

The question worth asking: who's actually capturing them? YouGov's KSA QSR Rankings 2026 identifies which brands are leading in the Kingdom, and where the gaps are widening.

What's inside the report:

• QSR brand rankings – the top brands in Saudi Arabia ranked across Consideration, Impression, Quality, Value
• Gender and generational cuts – how brand performance shifts when you look beyond the overall table
• Consumer profile: the weekly fast-food diner – who they are, how often they visit, and what drives their choices
• What influences trial – the factors that get Saudi consumers through the door of a new restaurant

The gaps between brands are measurable. Find out where yours sits by downloading the report today.