[APAC webinar] Beyond the price tag - How value and quality shape fashion brand consideration

Fashion is deeply personal, but when it comes to choosing a brand, what matters most? For some shoppers, value is key. For others, quality defines the decision. Understanding how these perceptions influence consideration is critical for brands competing in today’s crowded market.

To gain insight on this, join our webinar on Wednesday, 11 March at 10am ICT / 11am SGT where YouGov experts will explore the brands who are winning over fashion-obsessed consumers.

In YouGov’s latest fashion rankings report, we analyse which brands Thais and Singaporeans are most likely to consider and how those rankings compare across value and quality perceptions.

Drawing on data from YouGov BrandIndex and YouGov Profiles, this session will also explore how brand consideration shifts by generation and gender, and we'll take a deeper look at the consumer profiles of select brands in Thailand and Singapore

The webinar will cover:

• The most considered fashion brands among Thai and Singaporean consumers
• Which brands are perceived as the best value and the best quality, and where perceptions diverge
• How purchase consideration varies by generation and gender
• Profiles of consumers who consider the top-ranked brands

Don’t miss out on this exclusive insight into the top fashion brands in Thailand and Singapore for 2026.

Meet the speakers

Jabin Siddiqui - Research Manager, Data Products, YouGov Singapore

Jabin has about 10 years of experience across consumer insights and brand management, having worked at both client and agency side. 

She brings strong understanding of client lens to research, with exposure to a broad range of consumer research methodologies, providing actionable recommendations to strengthen brand performances and marketing impact.

Thawanrat Suksiriwan (Drea) - Research Manager, Data Services, YouGov Thailand

With over 7 years in market research across agency and client roles, Thawanrat (Drea) brings deep strategic expertise across various industries including FMCG, Retail and more. As Research Manager at YouGov Thailand, she focuses on insight-driven strategy, leveraging advanced analytics to interpret data and uncover meaningful trends.

YouGov

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