Partner with the industry leader in brand tracking
YouGov’s trusted solutions help the world’s top brands, media owners, and agencies make smarter decisions every day.
Our proprietary panel is the largest, most representative, and most connected in the market, delivering reliable insights that power our best-in-class brand tracking.
Watch the demo of our industry-specific brand tracking tool to see just how simple it is to analyze brand performance, industry trends, and consumer insights - all in one place.

A complete market perspective
360-degree view
Connect brand, audience, and sector data for clear insights across the marketplace, driven by industry-leading panel data.
Spot & act on opportunities first
Analyze today, pre-empt tomorrow. With trending data at your fingertips, you can quickly identify and capitalize on emerging opportunities.
Access insights faster
Reduce training time and quickly find the insights you need. Our intuitive dashboard makes it simple, whether you're a data expert or new to analytics.

Elevate your marketing strategy
Make better brand and marketing decisions
Drive stronger ROI with insights that help you track consumer preferences, understand audience behaviors, and anticipate market shifts.
Adapt quickly and stay competitive
Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.
Benchmark against competitors
Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.

Connected data
YouGov CategoryView is part of our ever-growing source of constantly evolving, connected intelligence.
Build sector-specific market intelligence with YouGov CategoryView, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.
Brand tracking tailored to your industry
Build your brand
Competitive edge
Interactive dashboard
Why YouGov?
Take a note from the businesses who know their brand.



“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”
- Dan Urban, Vice President of Ad Sales Research, FOX Sports
Discover more for your sector
Powerful market intelligence, combining brand, audience, and sector-specific insights.