UAE residents are already shopping with AI. Dubai Shopping Festival (DSF) shoppers, even more so.
YouGov's 'The bots and the basket: AI's role in Dubai Shopping Festival 2026' report looks at how shoppers in the UAE plan to spend, and how AI is changing the way they find a deal during the festival.
Key findings from the report:
- The UAE among top markets in AI adoption: It ranks 3rd out of the 19 markets surveyed on AI shopping adoption, well ahead of Western Europe and North America.
- Younger shoppers plan to spend more: 32% of Gen Z and Millennials among likely DSF shoppers expect to spend more than last year, while Gen X and Baby Boomers+ are readier to cut back.
Inside the report:
- Who's shopping DSF, and how much more or less they'll spend
- The biggest challenges DSF shoppers face
- How the UAE compares with other markets on AI shopping
- How AI use differs by generation
- Which AI tools shoppers expect to use
- What shoppers are comfortable letting AI do
- What worries shoppers about AI, and what would reassure them
Get the full picture of AI's role in Dubai Shopping Festival 2026. Download the report to explore the data in full.