How the festive shopper is adapting
India's festive season remains central to consumer spending. But the way people are approaching it has shifted sharply. As prices climb, shoppers are holding budgets steady while making harder choices about where that money lands. The result is a buyer who is alert, deliberate, and increasingly strategic.
What's happening on the ground
- Budgets hold but choices sharpen: 26% stick to their usual budget and shop smarter
- Quality beats discounts: 49% pick products on quality first, price second at 42%
Download the latest report to uncover:
- How festive budgets are shifting across categories
- What drives brand choice: quality, price, trust, and what doesn't
- Where shoppers are buying and when sale events matter most
- The changing role of ‘Made in India’
- Which payment choices are enabling bigger purchases
Explore the full picture of how urban Indians are reshaping their festive choices in 2026.