[Australia] Searching for answers: How AI is changing online discovery in 2026

How is AI changing the way Australians search for information?Download the full report

India searches differently depending on what it's looking for, so where does AI actually fit in?

In YouGov's Australia web search and AI report 2026 we look at how Australians move between search engines, AI assistants, maps, marketplaces and more - including why the real story isn't AI vs. search, but which tool wins for which task.

The report unpacks how search has fragmented across platforms, where Australia stands among the world's most AI-forward search markets, and what it will take for that early trust in AI to hold up under scrutiny.

Download the full report to learn:

How are people using search engines, AI assistants and other platforms to find information online?
Where do AI assistants fit into the search journey, and which tasks are people using them for?
Does trust remain the biggest barrier to wider AI adoption?
How does AI search behavior differ across generations?
How much personalization will consumers accept, and on what terms?

Download the full report Talk to researcher

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