[Webinar] Early insights: Decoding the Dubai Shopping Festival

Every year, Dubai Shopping Festival sets the tone for the retail calendar driving massive footfall, online sales, and brand buzz across the UAE. But consumer expectations are shifting fast, and what worked last season may not work this year.

That’s why, on September 24 at 11 a.m. GST, YouGov experts have hosted an exclusive preview session sharing early findings from our upcoming Dubai shopping festival report, before it officially launches.

What this preview covers:

• Who plans to shop and how much they’ll spend during DSF
• What’s driving both excitement and skepticism around mega sales
• Generational and category insights to guide targeting
• The marketing channels that matter most in 2025
• The role of AI in shaping consumer expectations and shopping experiences
• Which brands generated the most buzz last Dubai Shopping Festival

Don’t miss it. It’s your chance to decode DSF 2025 before it unfolds. Join us live and walk away with insights to power sharper campaigns and smarter strategies.

Meet the speakers

Imran Ahmed, General Manager YouGov MENA

Imran Ahmed is the General Manager at YouGov MENA, with over 22 years of experience in quantitative consumer research across Europe and the Middle East. He specializes in maximizing the value of syndicated research for global brands, agencies, and holding companies. With deep expertise in online data collection and a strong track record in leveraging syndicated solutions, Imran has been instrumental in helping clients unlock actionable insights to drive business impact.

Shubhra Upadhyay, Head of Business Development YouGov MENA

Shubhra leads new business development for YouGov MENA, bringing over 17 years of expertise in market research and business intelligence. She drives strategic growth across the region, building high-impact partnerships with leading brands, agencies, and government entities. With a strong focus on consultative, data-driven solutions, Shubhra helps clients navigate a rapidly evolving market and make informed decisions that fuel meaningful growth.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality