The rise of value shoppers: APAC grocery retail report

Grocery shopping across APAC is evolving, shaped by rising costs, shifting mindsets, and new digital tools. Today’s consumers are more intentional, more value-conscious, and more open to switching brands or stores for a better deal.

This report unpacks how shoppers in Australia, Hong Kong, Indonesia, Singapore, and Thailand are navigating their weekly grocery runs — from where and how often they shop, to what drives their decisions at the shelf. Explore key insights on spending habits, the impact of inflation, loyalty programs, impulse buying, and the growing power of digital influence in the grocery aisle.

Get the full picture of how value is reshaping grocery retail in 2025 and what it means for your brand.

What's in the report:

• Grocery habits and preferences
• How inflation and mindful spending are shaping grocery choices
• The role of digital platforms, ads and loyalty programs in influencing purchasing behavior
• Attitudes around budgeting, impulse buying and more