Eating out, smarter: How Swedish consumers are navigating rising costsDownload report via YouGov platform

Rethinking the restaurant experience: What matters most to diners today

In 2025, dining out in Sweden has evolved from a simple convenience into a more deliberate and value-driven decision. As household budgets tighten, Swedish consumers are becoming increasingly selective about when, where, and how they choose to eat outside the home. This shift is not only changing individual habits — it’s redefining expectations across the casual dining and quick-service sectors. Our latest YouGov report takes a closer look at how economic pressures and changing priorities are influencing dining behavior, offering valuable insights for brands looking to stay relevant in a more cost-conscious and competitive market.

What’s inside the report:

  • How often Swedes dine out – and how frequency varies by age and income
  • Consumer attitudes toward rising restaurant prices and how they impact decision-making
  • Shifts in dining preferences – from casual dining to quick-service and value-driven options
  • What Swedish diners value most – from deals and discounts to experience and convenience

Who should read this report?

This report is especially relevant for professionals in Foodservice & Hospitality, Marketing & Brand Strategy, Consumer Insights & Research, Restaurant and QSR Brand Management.

Download now to uncover actionable insights and better understand the evolving expectations of British diners.

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This report is part of a broader series available on the YouGov platform, offering comparative insights across six key markets: Sweden, the UK, France, Singapore, the United Arab Emirates, and the United States — providing a global perspective on how dining habits are evolving in response to rising costs and shifting consumer priorities.

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