Uncover insights into how urban Indian Gen Z and Millennials plan to shop in 2025, just in time for the festive seasonDownload report

Uncover how urban Indian Gen Z and Millennials plan to shop this festive season – and what that means for brands.

As Diwali 2025 approaches, Indian shoppers are set to light up the season with their wallets and wish lists. 54% of urban Indians plan to spend more this Diwali, with Millennials leading the way (28% say they’ll spend a lot more compared to 19% of Gen Z) YouGov’s latest report dives deep into the changing priorities of two of India’s most influential consumer groups - Gen Z and Millennials - revealing how they’ll spend, where they’ll shop, and what brands they’ll choose this Diwali.

Inside the report

  • Festive spend outlook: Who’s spending more and why
  • Most awaited sale days: Which platform excites whom
  • Festive checkout: How Gen Z and Millennials prefer to pay online and offline
  • Shopping preferences: Diwali styles, from planners to spontaneous buyers
  • Top considered brands: Most considered brands by Diwali shoppers in 2025

Whether you’re a marketer planning festive campaigns, or a strategist tracking generational shifts, this report gives you the clarity to shape winning Diwali strategies, backed by real consumer data.

👉 Download the report and get closer to the minds shaping Diwali 2025.

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