The Diwali Pulse 2025: Gen Z and Millennial Shopping Trends

Uncover how urban Indian Gen Z and Millennials plan to shop this festive season – and what that means for brands.

As Diwali 2025 approaches, Indian shoppers are set to light up the season with their wallets and wish lists. 54% of urban Indians plan to spend more this Diwali, with Millennials leading the way (28% say they’ll spend a lot more compared to 19% of Gen Z) YouGov’s latest report dives deep into the changing priorities of two of India’s most influential consumer groups - Gen Z and Millennials - revealing how they’ll spend, where they’ll shop, and what brands they’ll choose this Diwali.

Inside the report

• Festive spend outlook: Who’s spending more and why
• Most awaited sale days: Which platform excites whom
• Festive checkout: How Gen Z and Millennials prefer to pay online and offline
• Shopping preferences: Diwali styles, from planners to spontaneous buyers
• Top considered brands: Most considered brands by Diwali shoppers in 2025

Whether you’re a marketer planning festive campaigns, or a strategist tracking generational shifts, this report gives you the clarity to shape winning Diwali strategies, backed by real consumer data.

👉 Download the report and get closer to the minds shaping Diwali 2025.