How brand origins influence Hong Kong consumers

Navigating local pride, Asian influence & global competition

Hong Kong consumers are navigating a complex brand landscape. Local heritage, Asian trends, Mainland Chinese innovation, and Western prestige all compete for their attention and where a brand comes from can make all the difference.

In this latest YouGov report, we uncover:

• Which brand origins lead in different categories – from fashion to technology to F&B
• How generational attitudes differ toward local vs. global brands
• Categories changing to Mainland Chinese brands
• The cultural undercurrents driving these shifts

Whether you’re a local brand looking to defend your turf, or a global player seeking to connect more deeply, this report gives you the insights you need to win over Hong Kong’s evolving consumers.

Download the full report now to explore what truly drives brand preference in Hong Kong.