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Get a deep dive into consumer behaviors, buzz rankings, and insights tailored for FMCG, retail, and agency professionals. Download our exclusive SG Lunar New Year Gifting Report 2025 today to:

Understand consumer gifting habits:

  • How many people do consumers typically buy gifts for during the holiday season?
  • What do consumers typically buy as Lunar New Year gifts?
  • What inspires their holiday season gifting decisions?

Uncover spending & promotions trends:

  • What percentage of gift buyers plan to spend the same amount or more than last year?
  • How often do consumers take advantage of sales and promotions during the gifting season?

Explore demographic insights:

  • Who are the key demographics driving Lunar New Year gifting?
  • How do age, gender, and parents influence holiday purchases?

Buzz-worthy brands:

  • Which brands generated the most buzz during Lunar New Year last year?
  • What can your brand learn to stand out this holiday season?

Equip your strategy with insights that matter. Download now to craft campaigns that resonate and drive impact this Lunar New Year season!Download report