Is the new generation of carmakers gaining traction with Indonesian car buyers?Download report

Indonesia's auto market is shifting gears. As EV adoption accelerates and new players challenge long-established names, the industry faces a defining moment: can next-gen car brands earn Indonesians' trust, and sales?

YouGov’s Indonesia next-gen car outlook 2025 report reveals how emerging brands like BYD, Wuling, and Chery are cutting through with consumers, what drives their appeal, and what still holds buyers back.

Download the full report to discover:

  • How do age, gender, and income shape car-buying plans?
  • Which emerging brands are most recognized in Indonesia?
  • Who are Indonesia’s near-term car buyers, and what do they want?
  • What motivates Indonesians to consider new brands, and what holds them back?
  • How do perceptions of quality and value differ by country of origin?
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