Which airline brands are winning with KSA travellers in 2026?Download report

Air travel in Saudi Arabia is a high-stakes category. Consumers are vocal, choices are deliberate, and brand perceptions shift quickly. But beyond the noise, which airlines are actually delivering?

In YouGov’s KSA airline rankings 2026, we reveal the airlines KSA travellers are most likely to consider for future travel, alongside the brands leading on customer satisfaction, perceived quality, and value.

Based on always-on data from YouGov BrandIndex and YouGov Profiles, the report explores how airline preferences vary across generations and genders, which brands improved most year-on-year, and what really shapes traveller perceptions today.

Download the full report to learn:

  • Which airlines are most considered among travellers planning to book a flight in the next 12 months?
  • Which brands rank highest for customer satisfaction among current and former customers?
  • Which airlines lead in perceptions of quality and value for money?
  • A deep dive into the consumer profiles of our top considered airline

flynas, Qatar Airways, and Emirates feature among the top 5 most considered airlines among future travellers in KSA. But one airline ranked #1, not just overall, but consistently across every generation and gender. Download the report to find out which carrier took the top spot.

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