According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, trivago registered the biggest increase in Advertising Awareness for June 2025 of all brands YouGov tracks in Finland. The hotel price comparison portal saw an uplift of 14.6 percentage points in the observation period, rising from 22.3% to 36.9%.

Kotimaista follows with a 11.8 percentage point increase, moving from 9.6% to 21.4%. Valio rounds out the top three with a gain of 10.2 percentage points, rising from 33.5% to 43.7%.

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Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Finnish adults aged 18+ between June 1st and June 30th, 2025. Learn more about BrandIndex.