APAC Biggest Brand Movers - August 2025

APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.

Australia: The Coffee Club rises to the top

In Australia, The Coffee Club is the Biggest Brand Mover for August, with improvements across nine metrics: WOM Exposure, General Impression, Value, Corporate Reputation, Recommendation, Quality, Consideration, Current Customer, and Customer Satisfaction.

Siemens follows in second place, with upticks across Ad Awareness, WOM Exposure, Buzz, General Impression, Customer Satisfaction, and Recommendation.

In third, Travelodge sees gains in General Impression, Quality, Consideration, Purchase Intent, and Current Customer.

Budweiser takes fourth with improvements in WOM Exposure, Buzz, General Impression, Customer Satisfaction, and Recommendation, while Heineken rounds out the top five, registering upticks in General Impression, Quality, Consideration, Purchase Intent, and Current Customer.

Hong Kong: X (formerly Twitter) leads the chart

In Hong Kong, X (formerly Twitter) takes the top spot, with improvements in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Consideration, Purchase Intent, and Current Customer – a near clean sweep across 12 of 13 metrics.

Nivea comes second, making gains in Ad Awareness, WOM Exposure, Buzz, General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Consideration, Purchase Intent, and Current Customer.

In third place, Burger King logs upticks in Aided Brand Awareness, WOM Exposure, Buzz, General Impression, Consideration, Purchase Intent, and Current Customer.

Google is fourth, improving in WOM Exposure, Buzz, General Impression, Corporate Reputation, Recommendation, and Quality, while KMB takes fifth, with gains in WOM Exposure, Buzz, General Impression, Value, and Corporate Reputation.

Singapore: DBS stays ahead

In Singapore, DBS ranks as the Biggest Brand Mover, registering improvements in Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Consideration, and Purchase Intent – 12 metrics overall.

Fendi comes second, logging upticks across Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Customer Satisfaction, Recommendation, Quality, Consideration, and Purchase Intent.

The National Museum of Singapore takes third with improvements in WOM Exposure, Buzz, General Impression, Corporate Reputation, Customer Satisfaction, and Recommendation.

Scoot follows in fourth, gaining across WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Recommendation, Quality, and Consideration.

Finally, Starbucks rounds out the top five, improving in Ad Awareness, WOM Exposure, Buzz, General Impression, Customer Satisfaction, Consideration, and Purchase Intent.

Thailand: Rejoice makes the biggest splash

In Thailand, Rejoice emerges as the top mover, with gains across Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Consideration, Purchase Intent, and Current Customer – a full sweep across all 13 metrics.

Chang Drinking Water takes second with improvements in General Impression, Value, Customer Satisfaction, Recommendation, Quality, and Consideration.

In third, Oral-B registers upticks across Ad Awareness, WOM Exposure, General Impression, Recommendation, and Consideration.

Coca-Cola ranks fourth with gains in WOM Exposure, Buzz, General Impression, and Consideration, while Punthai closes the top five with improvements in General Impression, Value, and Customer Satisfaction.

Wonder who are the Biggest Brand Movers in other APAC markets – including China, Japan, Philippines and Vietnam? Contact us and sign up for a free brand health check today!

Methodology

Biggest Brand Movers for August 2025 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between July and August 2025.

Media and Communication Metrics

• Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Perception Metrics

• General Impression – Whether a consumer has a positive or negative impression of a brand
• Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not
• Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within a specified period of time