Is the new generation of carmakers gaining traction with UAE car buyers?Download report

The UAE's auto market is shifting gears. As EV adoption accelerates and new players challenge long-established names, the industry faces a defining moment: can next-gen car brands earn the UAE resident's trust, and sales?

YouGov’s UAE next-gen car outlook 2025 report reveals how emerging brands like Jetour, BYD and Polestar are cutting through with consumers, what drives their appeal, and what still holds buyers back.

Download the full report to discover:

  • Who are the UAE's near-term car buyers, and what do they want?
  • Which emerging auto brands are most recognized in the UAE?
  • What motivates UAE residents to consider new brands, and what holds them back?
  • How do perceptions of quality and value differ by country of origin?
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