Ramadan 2026: Consumer insight snapshot (Indonesia and Malaysia)

Ramadan brings visible shifts in how people spend their time, money and attention. Across Indonesia and Malaysia, routines slow down, evenings get busier at home, and priorities lean into faith, family and giving. For brands, these moments shape decisions across shopping, media, travel and charitable behaviour.

What this snapshot covers

This consumer insight snapshot highlights early Ramadan 2026 signals, including:

• Expected changes in daily routines
• Travel and at home behavior
• Brand choice and switching patterns
• Preferences around Ramadan advertising
• Changes in media habits during the month

And there is more available for purchase

This snapshot is a sneak peek. The full Ramadan 2026 dataset is already available.

It covers deeper insights across share of wallet, shopping behavior, travel plans, giving and media consumption, alongside audience and shopper profiles for Indonesia and Malaysia. Get in touch with YouGov experts today for more insights.