Turning consumers into loyal customers doesn’t happen by chance, it takes smart moves at every stage of the purchase funnel. From grabbing attention to earning a spot in the consideration set and ultimately driving conversion, the competition is fierce.
YouGov’s Singapore's most persuasive brands: 2025 rankings analyzes brands across 12 industries that excel in turning brand awareness into purchase intent. For each sector, we identify two categories of Conversion Masters:
- Awareness advancers: The brands with the highest ratio of aware consumers who would consider purchasing their products.
- Consideration closers: The brands with the highest ratio of considerers who say they intend to purchase from them when next in-market.
Our latest report finally identifies brands that are the most effective at driving consumers down the purchase funnel.
Download the full report to understand:
- Does higher purchase consideration always lead to better purchase intent conversion
- Are the brands that are best at turning awareness into consideration also the best at converting consideration into purchase intent?
- Which industry is best overall at converting awareness into consideration?
- What brand has the highest conversion rate from consideration to purchase intent?
- Top brands in 12 industries