The brands consumers reach for and return to. Which personal care brands are winning consumer love this year?Download report

From toothpaste to skincare, personal care brands are part of everyday life in Indonesia. But which ones truly win over consumers?

Our latest report reveals Indonesia’s top personal care brands of 2025 and explores what’s driving consumer choice this year. Inside, you’ll find:

  • The brands leading consideration in Indonesia
  • Generational and gender differences shaping preferences
  • The most improved brands of 2025
  • A spotlight on youth-conscious consumers and what they value most

Discover which brands are standing out and where the category is headed next.

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