The brands consumers reach for and return to. Which personal care brands are winning consumer trust this year?Download report

From toothpaste to skincare, personal care brands are part of everyday life in Thailand. But which ones truly win over consumers?

Our latest report reveals Thailand’s top personal care brands of 2025 and explores what’s driving consumer choice this year. Inside, you’ll find:

  • The brands leading consideration in Thailand
  • Generational and gender differences shaping preferences
  • The most improved brands of 2025
  • A spotlight on youth-conscious consumers and what they value most

Discover which brands are standing out and where the category is headed next.

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