How can sports apparel retailers elevate the in-store experience?Download report

Increasing footfall remains the predominant challenge facing sports apparel retailers today. While digital channels continue to thrive, bricks-and-mortar locations are under pressure to deliver compelling reasons for consumers to step through the door.

To help retailers bridge this gap, YouGov has conducted a qualitative study to uncover insights into boosting in-store visits.

In this qualitative research report, YouGov explores:

  • What does a good in-store experience look like?
  • How do expectations measure against reality?
  • What are the delighters and stressors for going in-store?
  • What lessons can be learnt and applied from the online experience?
  • Are there threats from online marketplaces offering heavily discounted goods?
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To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

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