Dubai Shopping Festival Consumer Report 2024

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The Dubai Shopping Festival is just around the corner! More than just a retail extravaganza, DSF is known to be a citywide celebration of shopping, entertainment, and culture. According to YouGov data, 61% of UAE residents are likely or very likely to make a purchase during the mega sale, making DSF a ‘can’t-miss’ event for consumers and brands alike.

In YouGov’s latest report, “Dubai Shopping Festival Consumer Report 2024”, we dive deep into shopper behavior and reveal:

What shoppers plan to buy during DSF, with insights into their purchase intent.
The top awareness channels, tailored to different age groups.
The buzzworthy brands of 2023 that captured attention ahead of last year’s festival.

Ready to dive in?
Download the report and uncover opportunities for your brand this festival season!

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