Almost 1 in 4 Indonesian Gen Z consume media for 5+ hours at the weekend.Download report

Indonesia’s appetite for content is more diverse and fast-moving than ever. From binge-worthy on-demand TV to the rising influence of podcasts, residents are consuming media in ways that are constantly evolving.

The State of media consumption 2025 report explores how Indonesian residents spend their media time, and how these habits vary by age, gender, and more. Whether it’s understanding which platforms dominate daily routines or spotting shifts that could redefine engagement, this report gives you a clear, data-backed view of your audience.

Inside, you’ll discover:

  • The biggest trends in media consumption in Indonesia and profiles of daily users
  • How live and on-demand TV viewership is changing and what’s driving the change
  • The growing role of radio and podcasts in residents’ daily lives
  • Social media usage patterns and platform preferences

Download the report to understand where your audience is today, anticipate where they’re headed next, and uncover opportunities to reach them more effectively.

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