Generative AI is reshaping marketing and media landscapes, but how do Australians really feel about it? Discover the latest insights, including why 87% of Australians believe it's important to disclose AI usage and why 6 in 10 Australians do not believe there are enough regulations for AI-generated content and news.
In YouGov's latest report, we delve into Australian consumers’ real sentiments towards AI-generated content. From concerns about misinformation to the potential for increased efficiency, this report provides a comprehensive look at perceptions of AI in brand marketing, content and media.
Download the full report to understand:
- What are Australians’ top concerns about generative AI?
- Why 87% of Australians believe it's important to disclose AI usage.
- Do Australians trust AI-generated news?
- How do Australian attitudes to AI vary across the generations, from Baby Boomers to Gen Z? Which generation is least trusting?
- How do Australian views compare with global audiences? Discover which countries trust AI the most and least.