From AI platforms to established consumer names, these brands made the biggest gains in Consideration among Saudi Arabia Gen Z adults in 2026.
YouGov’s Brands Rising Among Gen Z analyzes more than 600 brands tracked through daily surveys in YouGov BrandIndex to identify the strongest quarter-over-quarter improvers.
Consideration measures the share of consumers who would consider purchasing from a brand. Rankings are based on the percentage growth in each brand’s average score compared with the previous quarter.
Saudi Arabia Gen Z's 10 fastest-rising brands in Q3 2026
Nestlé Pure Life led this quarter’s ranking, with its Consideration score among Saudi Arabian Gen Z adults rising by 64.6%. Muvi Cinemas and Emirates also secured spots among the top three, while the ranking highlighted gains across established brands spanning beverages, entertainment, travel, food delivery, financial services.
Methodology: YouGov BrandIndex collects data on thousands of brands every day. Consideration is based on responses to the question: “When you are in the market next to make a purchase, from which of the following would you consider purchasing?”
The analysis compares brands’ average Consideration scores in current quarter with their average scores in previous quarter among Saudi Arabia Gen Z adults.
Gen Z is defined as people born between 1997 and 2012. As YouGov’s Saudi Arabia panel surveys adults aged 18 and older, the analysis represents the adult portion of Gen Z.
Rankings are based on the relative percentage increase in Consideration between the two quarters. Only brands with a Consideration score of at least 15% in the current quarter are included. A minimum base size of 300 is required, and brands must have scores available for at least 135 days across the analysis period.
Percentage growth is calculated using unrounded BrandIndex scores. Consideration scores displayed in the article are rounded to one decimal place and may therefore not reproduce the reported percentage growth exactly.
Q1: January–March | Q2: April–June | Q3: July–September | Q4: October–December