Which brands do consumers love the most – and how do preferences differ across European markets?Register

Join YouGov’s experts on Thursday 29 January at 10:30 CET for an in-depth look at the findings from our annual Best Brand Rankings 2026, built on over 6 million consumer survey responses across 28 markets.

Based on YouGov’s daily tracking of 10,000+ brands worldwide over the past year, this webinar will explore how brands are performing across Europe and key individual markets, including France, Spain and Germany.

What the Best Brand Rankings 2026 reveal:

  • The Top 50 brands globally
  • The Top 10 brands in major European markets, including France, Spain and Germany
  • The fastest-improving brands across Europe and selected global markets

What you’ll learn:

  • Which brands topped the rankings, with expert analysis on what drove their success
  • How brand preferences differ across European markets and compared to global trends
  • The emerging trends shaping consumer perceptions and purchase behaviour in Europe
  • How to use YouGov’s six-attribute Index score to build a smarter, data-driven 2026 brand strategy

All registrants will receive access to the full Best Brand Rankings 2026 report immediately after the webinar.

Don’t miss this opportunity to turn pan-European and global consumer data into clear, actionable brand insight.

Register todayGet in touch

Meet the speakers

Speaker EU webinar

Felix Leiendecker, Head of Products Team, YouGov

Felix Leiendecker has been working in various roles at YouGov for 12 years. He currently leads the Data Products team for the DACH region. In his role, he advises brands on topics such as brand and campaign performance as well as market positioning, based on data from the YouGov BrandIndex.

Caroline Zattarin, Research Solutions Partner, YouGov

Caroline Zattarin is a marketing-led consultant with 13 years of experience in market research, working with global and local clients across various industries. As a Research Solutions Partner at YouGov, she specializes in leveraging connected data solutions to deliver impactful insights that go beyond the numbers. Caroline works closely with leading brands across sectors to help them define or refine their marketing and sales strategies using meaningful data streams and insights

Petra Plaza, Global Project Manager, YouGov

Petra Plaza, Global Project Manager YouGov Spain, Petra Plaza joined the YouGov team three years ago. Petra Plaza has accumulated more than 25 years of experience, working for industry giants such as Dentsu/Carat and Nielsen, becoming an expert in research projects, audience analysis, communication and media management, as well as coordination and management of international tools and projects.

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality

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