[On-demand EU webinar] YouGov Best Brand Rankings 2026 - EU edition

Rewatch the webinar for an in-depth walkthrough of our annual Best Brand Rankings, built from over 6 million consumer survey responses across 28 markets.

Drawing on YouGov’s BrandIndex daily tracking of 10,000+ brands over the past year, the Best Brand Rankings 2026 reveal:

• The top 50 brands globally
• The top 10 brands in Germany, France & Spain and other select markets
• The biggest improving brands in Germany, France & Spain

What you’ll learn:

• Which brands topped the rankings, with expert analysis into what drove their success
• How brand preferences differ in the Germany, France & Spain compared to the rest of the world
• Emerging trends shaping consumer brand perceptions and buying behaviours
• How to apply YouGov’s six-attribute Index score to inform a smarter 2026 brand strategy

All registrants will receive access to the full report immediately following the webinar.

Don’t miss this opportunity to turn large-scale consumer data into clear, actionable brand insight.

Outside Germany, France or Spain? Click here to sign up for The GB, the US, and APAC & MENA webinars also being hosted on Jan. 29.

Meet the speakers

Felix Leiendecker, Head of Products Team, YouGov

Felix Leiendecker has been working in various roles at YouGov for 12 years. He currently leads the Data Products team for the DACH region. In his role, he advises brands on topics such as brand and campaign performance as well as market positioning, based on data from the YouGov BrandIndex.

Caroline Zattarin, Research Solutions Partner, YouGov

Caroline Zattarin is a marketing-led consultant with 13 years of experience in market research, working with global and local clients across various industries. As a Research Solutions Partner at YouGov, she specializes in leveraging connected data solutions to deliver impactful insights that go beyond the numbers. Caroline works closely with leading brands across sectors to help them define or refine their marketing and sales strategies using meaningful data streams and insights

Petra Plaza, Global Project Manager, YouGov

Petra Plaza, Global Project Manager YouGov Spain, Petra Plaza joined the YouGov team three years ago. Petra Plaza has accumulated more than 25 years of experience, working for industry giants such as Dentsu/Carat and Nielsen, becoming an expert in research projects, audience analysis, communication and media management, as well as coordination and management of international tools and projects.

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality